Visa has announced the launch of a Stablecoin Consultation Service, offering stablecoin strategy and implementation guidance.

BlockBeats News, December 15, according to Fortune magazine, Visa has announced the launch of a "Stablecoin Consultancy Service," aimed at providing stablecoin strategic and implementation solutions to fintech companies, banks, and other enterprises.

“Helping clients develop, frankly, is why we exist in the stablecoin space.” Carl Rutstein, Global Head of Visa’s Consulting and Analytics Business, said in an interview with Fortune, “Visa's move in this area is just a new piece of the puzzle in the landscape of customer demand.”

A stablecoin is a type of cryptocurrency that maintains its value stable by pegging it to reserve assets, usually a fiat currency (typically the U.S. dollar). Since President Trump signed the "Crypto Dad Act" in July of this year—an act that establishes rules for issuing digital assets—many companies in the traditional financial sector have recently embraced stablecoins. In the months that followed, other payment giants such as PayPal and Mastercard have also strengthened their stablecoin business capabilities.

Rutstein revealed that Visa's stablecoin consultancy service already has dozens of clients, including Navy Federal Credit Union, VyStar Credit Union, and a financial institution named Pathward. He stated that the service will assist enterprises in launching stablecoin businesses from dimensions such as strategic planning, technical operations, and implementation deployment. The use cases of stablecoins for their clients include cross-border transactions (especially remittances to countries with high currency volatility) and inter-enterprise transactions. After consulting with Visa, some companies may advance their stablecoin plans, while others may determine that there is currently no customer demand. The company expects the client base for this service to expand to hundreds of companies.

Visa is no stranger to the cryptocurrency space. In 2023, the company piloted the use of USDC for stablecoin settlements and currently operates over 130 stablecoin-related card issuance projects in more than 40 countries. Visa's annual stablecoin settlement volume has reached approximately $3.5 billion.